Psychology
The SLA III course revolved around implementing a successful marketing strategy.
THE BRIEF: A group of 5 members were suppose to decide an event and market it to the whole community.
Our team picked up the topic of avoiding food wastage, and the audience of our interest was NID Gandhinagar residents. Since, all the students and faculty in the campus does not exceed 300 individuals, the quality of food remains quite good all the year long. Until recently!
Read MoreIn his book, The Image of the City, Kevin Lynch attempted to break down the global form of the cityscape into many components like a path, an edge, a district, a node and a landmark. While these concepts help one in the describing the spatial arrangement of a city, it is sufficiently static in describing its rapidly changing identities. These identities change with time, occasion and context of the user. Hence, our attempt was to develop a more persona-based approach in envisioning a city.
Our fictional narrative revolves around the life of a detective who tries to track down a local drug cartel and in the process gets acquainted with the area near Nehru Bridge, Ahmedabad.
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