Programming

Project Gaia

Project Gaia

The 2021 edition of ValueLabs Design Inspire Conference was themed around the phrase Regenerate & Evolve. Like last year, we wanted to create the generative identity patterns for our participants and the theme called out for it nevertheless. Our team wanted to pick natural phenomena as a concept to visualize the generative patterns and this gave a chance for us to explore both organic and geometrical renders. Below I discuss the ideation process for the same, our iterations through multiple concepts, and our final choice.

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Project Lumen

Project Lumen

Lumen is an experiment in the field of generative design and dynamic branding which investigates the use of computer algorithms to define brand graphic system instead of manually creating its instances. The generative algorithm, also named Lumen, converts the data collected from the registrants at ValueLabs Design Inspire conference 2020, into unique, organic, and personalized visual assets that are manifested as attendee takeaways like ID cards, Zoom backgrounds, etc.

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